The challenge
South Care Cosmetics wanted to drive sales profitably, with every ad dollar returning at least two.
The solution
I built conversion-optimised Meta Ads across Facebook and Instagram, with precise audience segmentation, focused creatives and messaging, and retargeting to bring back high-intent buyers. Performance was reviewed continuously to lower acquisition costs and refine what was working.
My role
Campaign strategy, targeting, creative and optimisation.
Stack and tools
- Meta Ads
The outcome
The campaign increased sales while keeping a strong return on ad spend. In the CEO's words, it led to "a significant boost in sales and a strong return on ad spend."
