The challenge
The COVID-19 pandemic hit a high-ticket consultant's in-person business hard. He asked for help taking his offers online.
Strategy
We built on his existing brand loyalty with a persuasive direct-response sales letter, shown to carefully selected third-party data audiences through Facebook ads. The focus was quality of audience over quantity.
Results
The campaign generated $349,495 in consulting income from $28,705.14 in ad spend: a 1,117% ROI and a 12.17 return on ad spend.
